In a sense, social media began on May 24, 1844, with a series of electronic dots and dashes tapped out by hand on a telegraph machine. How did it begin? How has social media affected the lives of billions of people? How have businesses adapted to the digital consumer lifestyle? How do marketing professionals use social media? It’s all part of the story of social media’s ongoing evolution. In less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century marketing tool. What follows is an examination of the origins of social media, its relatively rapid growth as a sociological and commercial force, and the change it has brought to the marketing world. In 2005, the year after Facebook went live, that number was 5%. It is a story about establishing and nurturing personal connections at scale.Īccording to Merriam-Webster, social media is defined as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” The 2019 Pew Research Center report on social media use in the United States showed that 72% of American adults use some form of social media. The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technology.
How Marketing Pros Utilize Social Media.
Visit Shawn Lealos' website to learn more about his novel writing and follow him on Twitter From Shawn S. Shawn is also a published author, with a non-fiction book about the Stephen King Dollar Baby Filmmakers and has begun work on a new fiction series as well. His work on the Internet has been featured on websites like The Huffington Post, Yahoo Movies, Chud, Renegade Cinema, 411mania, and Sporting News. He has work published in newspapers such as Daily Oklahoman and Oklahoma Gazette and magazines such as Vox Magazine, Loud Magazine, and Inside Sports Magazine.
Shawn is a former member of the Society of Professional Journalists and current member of the Oklahoma Film Critics Circle. He has worked as a journalist for over 25 years, first in the world of print journalism before moving to online media as the world changed. Shawn received his Bachelor's degree in Journalism from the University of Oklahoma with a minor in Film Studies. Lealos is a senior writer on ScreenRant who fell in love with movies in 1989 after going to the theater to see Tim Burton's Batman as his first big screen experience.
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